Gallup conducts a daily survey of confidence in the economic outlook. They began this daily routine in 2008. The latest survey shows the highest level of confidence since Gallup began conducting the interviews. This survey is, yet one more, indication of the growing feeling that 2013 will be a good year for our economy. Small business owners, CEOs and entrepreneurs will do well to begin to plan for increasing demand for their products and services.
Marketshare is easiest to garner early in a recovery, before the rest of your competitors gain the confidence to challenge you for new clients.
Members of the Critical Mass for Business Community have all agreed that 2013 is The Growth Zone, where we focus on top line revenue growth. The Critical Mass community saw revenue growth in 2012 and they are poised to perform better in 2013. This is another testament to the power of peer learning.
Implications
Americans’ current views of the U.S. economy clearly indicate a new wave of optimism during the start of 2013. Americans are now more positive about the economy — taking into account current conditions and the outlook for the future — than at any time since the recession and global financial crisis. This likely reflects a combination of factors, including the recent surge in U.S. stock markets, Democrats’ becoming more confident about the economy after the U.S. presidential election, and the lifting of the uncertainty that surrounded the election and the fiscal cliff budget negotiations toward the end of 2012.
Gallup’s continued daily tracking of U.S. economic confidence will document whether Americans continue to grow more positive this year or whether this is a short-lived bump after the start of a new year and the start of a new presidential term only to be later erased
